Approve the route to market
We match each proposed placement to licence coverage, age settings and channel approval. For eligible campaigns we check that the ad’s claims and the destination’s terms agree.
01 / ENGAGEMENT
Bring your target markets, approved accounts, offer terms and recent spend by channel. Aggregate registration and FTD counts with their attribution windows let us distinguish a tracking gap from a campaign problem.
We match each proposed placement to licence coverage, age settings and channel approval. For eligible campaigns we check that the ad’s claims and the destination’s terms agree.
We give each campaign a defined market, offer and event. The test plan records the budget cap, attribution window and expected delay between registration and a verified first deposit.
We examine the additional FTDs after each spend change and check for shifts in market or creative mix. If the latest cohort is too young to judge, its results stay provisional.
02 / SCOPE
Cost per FTD and registration-to-FTD conversion by channel and market.