Define each event once
We document which system owns registration, verification, first deposit and revenue. Duplicate postbacks, reversals and currency changes get explicit handling rules.
01 / ENGAGEMENT
Where we start.
Share your event definitions, reporting currency and attribution windows. Aggregate exports from the operator ledger, ad accounts and affiliate platform are usually enough for the initial reconciliation.
Reconcile the totals
We trace sample journeys from campaign click to the operator ledger, then compare daily totals by channel and affiliate. Unexplained gaps stay visible until the owner can resolve them.
Compare cohorts of the same age
We report NGR against the ad spend used to acquire the cohort. A seven-day-old group is compared with other groups at day seven, with the same revenue definition and reporting currency.
02 / SCOPE
What you receive.
- Conversion Tracking
- Funnel Analysis
- Affiliate Tracking
- Performance Dashboards
- GEO Performance Analysis
- Creative Performance Analysis
- CPA Analysis
- ROAS Analysis
- Event dictionary and attribution rules
- Reconciliation log with named owners
- Cohort dashboard for CPA and ROAS
Performance focus
Cohort NGR divided by acquisition ad spend, compared at the same cohort age.