Understand
Review the operator, its licences, target markets and current funnel. Identify where eligible players drop out.
What you receive
A baseline funnel and a short list of gaps that could affect the pilot.
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ROAS AGENCY
How we work.
Before launch we agree on the event that matters, who owns it and how long the test will run. That keeps media, creative, CRM and operator teams working from the same numbers.
Strategize
Choose the GEO, channel, offer and message. Agree on a test budget and a cost-per-acquisition target.
What you receive
A signed-off pilot brief with owners, budget limits and decision rules.
Test
Launch a limited campaign with one clear question. Check the registration and deposit events before adding spend.
What you receive
A test log showing the live variants, launch checks and event validation.
Measure
Compare registration, FTD, CPA and ROAS across cohorts with the same observation window.
What you receive
A cohort comparison and a written recommendation for the next decision.
Scale
Increase spend in measured steps. Watch how the cost of the next depositor changes as each channel grows.
What you receive
A staged investment plan with review dates and thresholds for reducing spend.
How a test becomes a decision.
Define the comparison
Agree on one variable and keep the market, audience and offer comparable. Choose the observation window before reviewing early results.
Account for delayed outcomes
A registration today can become a first deposit later. We compare cohorts of the same age and flag missing operator events before interpreting CPA.
Record the decision
The review ends with a specific next action, a budget owner and a checkpoint. If the data is inconclusive, we document what additional evidence would change the decision.