Make permission a sending condition
We map the opt-in source, market, channel and current eligibility. Opt-outs, self-exclusion, cooling-off periods and protection flags suppress promotional messages before the next send.
01 / ENGAGEMENT
Where we start.
Bring your consent wording, preference settings, exclusion rules and an overview of how protection flags reach the sending platform. We can design the initial journeys from field definitions and aggregate counts without receiving identifiable player records.
Design onboarding around an unfinished task
We segment eligible adults by verified account status, language and the onboarding step they chose to start. Each journey has a purpose, a frequency cap and a stop condition. Service notices follow a separate flow.
Test the value of the message
We reserve a comparable holdout among eligible, opted-in adults and compare completion with the messaged group. Opt-outs, complaints and suppression checks are reviewed alongside any lift.
02 / SCOPE
What you receive.
- Consent & Preference Mapping
- Onboarding Journeys
- Audience Segmentation
- Lifecycle Messaging
- Suppression & Opt-Outs
- Player Protection
- Holdout Testing
- Permission and suppression rules by channel
- Onboarding journey map with send and stop triggers
- Holdout test plan and player-protection review
Performance focus
Incremental onboarding completion against a holdout, reviewed alongside opt-outs, complaints and suppression failures.