Size the opportunity
We compare search demand, language, competitor positioning and eligible media in each proposed market. We flag assumptions that need a local operator’s input before the budget is set.
01 / ENGAGEMENT
Where we start.
Share the markets covered by your licence, target launch dates and the budget you can commit to a pilot. If you already operate there, an aggregate view of registrations, first deposits and net revenue by acquisition month helps us price the test.
Put a price on acquisition
We use the operator’s net gaming revenue definition and payback horizon to model an affordable acquisition cost. The plan shows how the ceiling changes when fewer registrations reach a first deposit.
Choose the first test
We select one market and one acquisition question, assign owners and set a review date. The brief spells out the conditions for extending, revising or closing the pilot.
02 / SCOPE
What you receive.
- Market & GEO Strategy
- Competitor Analysis
- Acquisition Strategy
- Channel Planning
- Brand Positioning
- Offer Strategy
- Growth Roadmap
- Market shortlist with licence and channel dependencies
- Acquisition cost scenarios by market
- Pilot brief with budget and decision criteria
Performance focus
A target cost per first-time depositor and a go/no-go decision for each market.