ROAS AGENCY
Frequently asked questions.
Find answers about engaging ROAS, measuring player acquisition and planning lifecycle communications.
QUESTIONS / ANSWERS
Planning an engagement.
Have a question about a specific market? Include the country and product in your proposal request so the team can assess the right context.
Contact the agency ↗Do you work only with iGaming brands?
This practice specialises in licensed casino and sportsbook operators. We work on acquisition, market entry and performance measurement across the player journey.
Which markets do you work in?
We assess each proposed market against your licence, local advertising rules and channel eligibility. Include your target countries in the brief so we can identify viable routes.
Can you manage multiple acquisition channels?
Yes. We plan Google, paid social and other eligible channels together and report on shared acquisition goals. Telegram Ads prohibits real-money gambling promotion, so we exclude those campaigns from that platform.
Do you provide creative production?
We lead the strategy, concepts and test briefs. Production support can include scripts, format adaptations and feedback on assets made by your in-house team or a production partner.
Can you help with new market entry?
We review demand, competitors, licence coverage and channel restrictions, then propose a pilot with a defined budget and decision point.
Do you work with existing marketing teams?
Yes. We agree on who owns media, creative, tracking and approvals, and use a shared test plan so your team can see each decision and its rationale.
How do you measure performance?
We reconcile traffic, registrations and first-time deposits with operator records. CPA uses the acquisition event agreed in the brief. For ROAS, we compare cohort net gaming revenue with the ad spend used to acquire that cohort.
Can you work with our existing CRM?
Yes. We start with its event schema, consent records and exclusion feeds. Together with your CRM and player-protection leads, we agree which journeys to activate, which adults are eligible and what should stop each send.
How do you test lifecycle messages responsibly?
Only eligible adults with the relevant channel permission enter a promotional test. We apply protection and opt-out checks before sending, then compare outcomes against a holdout group. Essential account or safety messages remain available to everyone who needs them.
What does a first brief need to include?
Share your target jurisdictions, licence coverage, product, current channels and the event you want to improve. Aggregated numbers are enough for the first conversation.
How do you handle conflicting conversion numbers?
We compare the platform event with the operator ledger, checking timestamps, attribution windows and duplicate events. We document the agreed definition before changing spend.